After a poor start to the defence of their crown four years ago, the media rollicked England following a 36-0 drubbing to South Africa
in the pool stages.
What followed was one of the great World Cup turnarounds as England coach Brian Ashton let his players sort
out the on-field issues.
The result saw final pool wins over Samoa and Tonga before hard-fought victories against Australia and France
as Vickery's side reached consecutive World Cup finals against South Africa.
In the vein of his nickname "Raging Bull" Vickery told BBC Five Live in typical tub-thumping manner: "Those
blokes all decided to do something about it. To believe in themselves, to make a difference and go the extra mile.
"No amount of money can do that. It has to come from within: that drive, want, will, the passion. Your kids, your
wife, your mum, your grandad, your friends, family, coaches, teachers, your country. Churchill, Normandy
Landings. "I don't give a monkeys, you go and find it and you stow it and you bring it and by god you leave it on
Although a tense affair saw favourites South Africa lift the Webb Ellis trophy 15-6, Vickery says it was the raw
emotion of those experiences in France that will live forever with the former England captain.
Vickery said that "2003 was a machine and it was a fantastic machine to be in. I loved it all."
"But 2007 was pure emotion and that has always been a friend to me. And god I needed emotion to get myself to
a level I needed to.
"That's what's it all about for me. Those memories will go to my grave and no one can take those away from me."