RAGING BULL DEBUTS A/W LEISURE & SPORTSWEAR RANGE ON NEW E-COMMERCE WEBSITE
18th September 2009, Gloucestershire – Rugby players and fans of all ages can buy Raging Bull’s new season sports and casual clothing online, thanks to the launch of its new-look, state-of-the-art, e-commerce website and rugby community at www.ragingbull.co.uk.
England legend Phil Vickery’s performance rugby wear and leisure clothing range is the fast-growing clothing brand of choice for rugby players and fashion-conscious fans. The new-look website debuts Raging Bull’s new season collection, which includes new designs across Vickery’s sportswear and casual capsules, including his flagship signature rugby jersey, brushed hoody, new long sleeve rugby and sweat pants too.
The website incorporates all-new Spin Me photo-technology, which allows customers to view clothing in 360 degrees and zone-in on the attention to style, detail and quality fabrics used.
Other new features on the site include the ‘Club Shop’ facility that allows clubs to have their own bespoke shop featuring a range of their team wear and club apparel, for all their members and friends to buy direct online! There is also a section for customers, clubs and fans to feedback product comments and build a ‘wish lists’ for future purchases. The new site will highlight featured club shirts and ‘shirts with a story’ that have been inspired through personal experiences and the history and passion of the game.
Rugby clubs can now also create their own team strips using ‘Kit Builder’, Raging Bull Sportswear’s revolutionary online shirt and short design wizard. Fun and easy-to-use, it is ideal for clubs or groups who want to create their own bespoke team kit designs, allowing kit managers to select from a range of styles, materials and colours, and customise them all at the click of a button.
For the ultimate rugby fan Raging Bull has developed a ‘Limited Edition Rugby’ which features a unique design of rugby shirt that is exclusive to Raging Bull and only available for a limited time period, solely on a pre-order basis.
Part of the website is dedicated to Vickery’s new grassroots online rugby forum, which encourages rugby fans to get online and talk to others about the sport. Vickery is launching a comprehensive social media presence with Twitter feeds and a Facebook group giving behind the scenes updates and exclusive information and promotions.
Phil Vickery, founder of Raging Bull, said: “I am thrilled with the success of the Raging Bull brand; it’s all about performance and quality. People come up to me on the field and in the street and ask where they can buy our gear, so I am really proud of the new website which carries all our new season sportswear and a great-looking autumn leisure range.”
Phil Vickery, Launching his range and the Sports Floor at Debenhams, Gloucester, August 2009