HOUSE OF FRASER TAKES BULL BY THE HORNS
John King, CEO, House of Fraser, comments: ‘Raging Bull has credibility and great potential as a brand. With a genuine sports heritage that comes from the label’s founder, rugby legend Phil Vickery, we are confident that the combination of quality and relaxed British style will be a success with our customers’.
Having already gained a cult following among those who appreciate the brand’s contemporary sports styling and relaxed feel, Raging Bull has been a hit with sports fans and urbanites alike since the launch of casualwear in 2007.
This move to concessions is the next stage in the brand’s developing business. Phil Vickery commented “These are exciting times for us with the brand growing so fast. It is really encouraging for us to be stocked at a prestigious store such as House of Fraser and it reflects the direction we want the brand to go in.”