RUGBY player Phil Vickery is tackling the fashion world with a new Cheltenham store.
The former Gloucester, Wasps and England front row has brought his clothing range, Raging Bull, to the town's Regent Arcade.
It is Raging Bull's first stand-alone outlet.
Managing director Shannon Mercer said: "We have been successful online, but this is our first opportunity to retail in an exclusively Raging Bull environment.
"The arcade is also an attractive shopping destination which we are sure will work well."
The store, which is trading now, stocks the full range of leisurewear and sportswear including hoodies, T-shirts and rugby shirts and tops.
The rugby icon will be officially launching the store and signing books on Thursday from 3pm to 5pm