England captain Phil Vickery and players from Gloucester Ruby Club helped launched the city's new up-market menswear shop last week.
Hayden Taylor, in Westgate Street, will stock brands such as Gant, Ralph Lauren, Mulberry and Hackett, as well as Vickery’s own Gloucestershire-based clothing label Raging Bull.
The store is the brainchild of husband and wife team Lance and Debbie Millett who have been in the clothing industry for 30 years and currently run a successful wholesale menswear empire.
Phil Vickery, who was also in the company of former team mates Pete Buxton, Gloucester Rugby Club's captain, and other Kingsholm regulars, had high praise for the new business. "I think this shop is fantastic. I don't see any reason why it is not going to work. I think Gloucester has been crying out for this for some time. Gloucester is still somewhere very close to me heart and it is good to see a shop like this opening up here," said Phil.
Mr Millett said: "We want to give men in the local area a unique menswear store where they will be looked after in the old fashioned way but with a contemporary twist." Mr and Mrs Millett’s other business, Brooks & Leigh, was founded in 1996 specialising in designing men's shirts that are now sold in more than 300 outlets under the brand name Laine Taylor. Hayden Taylor (www.haydentaylor.co.uk) is their first independent retail store.