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Mar 08, 2023


Date: Mar 08, 2023 Updated Date:

People are at the core of what we do and why we do it at Raging Bull. We all know and love the strong women in our lives but sometimes it’s important to step back and shine that light on them. Women make up nearly 70% of our head office so, this International Women’s Day, come and meet the strong head on Raging Bull’s shoulders since our conception. We sat down with our Managing Director Shannon to pop the hood on what makes her tick.
After a chance meeting with Phil Vickery, the two have worked in sync ever since to build a rugby pitch nickname into a now global brand name. Shannon continues to be ever present in team catch ups just as much as board meetings. When she’s not up and down the office stairs, she’s walking with everyone’s favourite member of staff Murphy the dog, seeing the world, or cheering on various members of her family (even in the freezing cold!)

What motivates you?
“Seeing the great outcomes and results of people’s passion and dedication. At work I’m a trader at heart so it sounds a bit textbook, but when we achieve and exceed what we set out to do it makes all the hard work and long days worthwhile.”

You’re a mum and an MD – what advice would you want to give to working mums?
“In simplest terms, be organised but accept plans change. I have a big family who, as we all get older, are frequently all over the country so things won’t always stay in place but that doesn’t always have to be a bad thing.”

What’s one thing people don’t know about you?
“When I was younger, I used to be the one standing in the free school meals queue at school. You don’t see these things when you meet people as adults, and you won’t know where a person comes from or what they’ve been through.”

Are there ‘feminine’ traits that you believe help you in your roles?
“Asking for help. I’m not sure that reaching out for support comes naturally to a lot of men.”

What’s the best thing that happened this last year?
“Travelling to Kuwait with Phil to meet the Al Shaya team and seeing our brand physically in their stores. As a true British brand, it’s amazing to see that translate to new territories that will bring new Raging Bull lovers.”

What challenges do you think young women might be facing today in growing their career confidence? What would you say to them?
“I’m sure the challenges and hurdles are still like the ones I had early in my career, but lots of the challenges that people face are in their own minds. I would say to anyone that it’s about believing in yourself, being focused, and building resilience. Once you believe in yourself it doesn’t matter what you come up against, you are building a strong foundation for your own worth.”

What's the best piece of advice you've received?
“Read the data, listen to the right people, but always go with your gut.”

What does International Women’s Day mean to you?
“Celebrating all women, whatever their roles and responsibilities in life. Being a full-time mum is just as tough a job as running a company. I’m surrounded by women every day who are constantly raising the bar and it’s up to all of us to hold each other up.”

At Raging Bull, we’re all so proud to be working alongside inspirational women who are leading the way and breaking the mould in business, at home, and in the world. They manage, support, lead, care, and pave the steps for those to come. Keep watching this space for some exciting progress into the womenswear world where we can continue to support and champion the women around us.

How are you appreciating the women in your life? Today and EVERY day.

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