ULSTER RUGBY BACKED BY THE BULL
Ulster Rugby was looking for a company to kit out the players off the field when a new label to Northern Ireland landed in House of Fraser, Belfast.
Raging Bull menswear, already a success in the rest of the UK, immediately caught the Ulster management’s eye and a partnership resulted. Today marks the official launch of a deal that sees all players and coaching staff kitted out in a stylish outfit of Tweed blazer, shirt, jumper and jeans.
Raging Bull is the nickname of ex England international Phil Vickery – a man known for his rampaging feats on the field - and it was the perfect name for the ex prop’s fledgling clothing brand. Vickery’s brand has developed into a full lifestyle range across formal and casual and uniquely offers a full sizing range from small up to 6XL. Vickery explains: “As a rugby inspired brand it was really important to me that we fitted all shapes and sizes from the scrum half up to big burly front rowers like myself.”
The sizing range makes Raging Bull ideal for dressing a rugby team and the company had no problem getting the likes of Iain Henderson and Jack McGrath kitted out.
Neil Hanna, Head of Commercial at Ulster Rugby, said: “With their rugby heritage and supplier located close to Kingspan Stadium, it was an obvious choice for Ulster Rugby to partner up with Raging Bull. The team at Raging Bull offered us a selection of stylish, contemporary products that have been well received by the Ulster players, and we look forward to seeing the squad proudly wearing the outfits on match nights.”
The Ulster team have plumped for a light grey Tweed jacket with contrast purple lining, pocket hanky and contrast cuff button, layered over a sky blue button down shirt and three quarter zip jumper. Dark denim jeans with a hint of stretch and embroidered bull’s head on the back pocket finish off the look.
House of Fraser store manager Stephen Mewha is delighted with the link up with Ulster Rugby: “This is a brilliant idea for our new brand, Raging Bull, to work with Ulster Rugby. It makes sense for Raging Bull, with their natural affinity for the sport of Rugby Union, to be the official off-field supplier and the partnership will really help the people of Northern Ireland to get to know this fantastic new high quality label.”
For further information/images please contact Georgette Ryan [email protected] 07770971057